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Unlike many Duotone Economy CEOs, adult entertainment star Danni Ashe knows that the Rules of the Game haven't changed. Her insights about value creation and building online communities are eagerly sought after: Industry Standard magazine lists Ashe in its "Who's Who of the Internet Economy." A compelling Founder's Story and some self-mythologizing sure helped: Ashe claims to have built her $7 million company "from $5,000 and an HTML class." 841 million downloads later; Ashe replaced Cindy Margolis, after a very public feud, as the Guinness Book of Records' "Most Downloaded Woman."

We have taken meetings with some of the biggest companies on the Internet. Every time they come in, they want a piece of our audience, they want a piece of our revenues, and they just want a piece of the market. But in the end, we always get right up to the altar and they get cold feet. Somebody on the board says, "Oh, no you don't," and the deal is dead. It happens all the time.